First 20: Comp FRI GA–Code: RIDE (Limit 2/order)
THERMAL, CA • APRIL 25–27, 2025
11 AM–5 PM • RODEO: 1 PM–3:30 PM
CALIFORNIA'S PRORODEO & FESTIVAL FUSION
Three days of electrifying rodeo action featuring the toughest cowboys and fastest cowgirls, sanctioned by the Professional Rodeo Cowboys Association (PRCA), produced by the award-winning Flying U Rodeo.
Daily events include:
Shop a fusion of Western and modern brands inside our specially curated Retail Ranch, featuring:
Enjoy a variety of delicious eats in the Cookout area, including:
With 60 years of family expertise, Flying U Rodeo Company brings its legendary legacy to Desert Rodeo. Led by award-winning rodeo producer Reno Rosser, proudly continuing his late father Cotton’s vision, Flying U delivers thrilling rodeo action and top-tier entertainment. Known for their distinctive style and dedication to excellence, Flying U partners with Desert Rodeo to create an unforgettable experience, blending the timeless tradition of PRCA rodeo with the energy of a modern festival.
The Professional Rodeo Cowboys Association (PRCA) is the world’s oldest and largest governing body for professional rodeo.
In 2024, the PRCA sanctioned 648 premier rodeo events, showcasing the best in the sport. As a membership-based organization, the PRCA ensures that each event meets standards of fairness, professionalism, and high-quality animal care. With over 40 million dedicated ProRodeo fans, PRCA-sanctioned events draw large audiences across North America, offering an exciting and respected experience for fans and participants alike.
Celebrate the first-ever Desert Rodeo in style with a Premium Rodeo Box — where luxury meets the Wild West. Enjoy front-row views, personalized service and access to Rancher’s Reserve, a private hospitality area featuring a whiskey tasting with award-winning Smokeye Hill Bourbon, private bar, shaded lounge and premium restrooms.
Must be 21+.
*Limited Quantity Available
YOUR DESERT RODEO DESTINATION
The Desert International Horse Park (DIHP), spanning nearly 250 acres, is the proud home of Desert Rodeo. As one of North America's largest and most prestigious equestrian facilities, it perfectly accommodates the diverse and dynamic needs of this unparalleled multi-experience event. Nestled in Thermal, California and located just ten minutes from the Empire Polo Club, DIHP offers unbeatable mountain views and a breathtakingly picturesque desert setting.
GOLDEN CIRCLE OF CHAMPIONS
& DESERT RODEO
Desert Rodeo is proud to partner with Golden Circle of Champions, an organization raising awareness and funds for children battling pediatric cancer. Through community-driven fundraising, Desert Rodeo will support local families in the Greater Palm Springs area while empowering children to build courage through cowboy camaraderie. Honored as Golden Champions, these children will trade thoughts of chemo and treatment for the excitement of bulls and broncs, channeling their inner cowboy or cowgirl with Resistol cowboy hats and Montana Silversmiths Champion belt buckles. After all, there's no greater champion than a child fighting cancer.
COUNTY OF LOS ANGELES FIRE DEPARTMENT & DESERT RODEO
Each year, PRCA-sanctioned rodeos raise more than $40 million for local and national charities. In response to the devastating wildfires in Los Angeles, Desert Rodeo, a California-based company, will donate a portion of ticket proceeds to the County of Los Angeles Fire Department to support the brave firefighters who risk their lives to protect Los Angeles County residents.
