THIS IS EVERYONE'S FIRST
PRCA PRORODEO COMPETITION
Three days of electrifying rodeo action sanctioned by the Professional Rodeo Cowboys Association (PRCA) and produced by the award-winning Flying U Rodeo.
Daily events include:
- Breakaway Roping
- Team Roping
- Bareback Riding
- Steer Wrestling
- Saddle Bronc Riding
- Tie-Down Roping
- Barrel Racing
- Bull Riding
OUTLAW OASIS
- Channel your inner cowboy with Rivian and their mechanical bull!
- Stylize denim jackets and jeans with Pendleton Whisky's curated selection of adornments such as pins, beads, fringe, feathers and rhinestones
- Snap a pic in front of Wrangler's famous "Wrangler Butts Drive Me Nuts" neon sign, taking home free Wrangler swag
- Score a complimentary bandana from Tito’s Handmade Vodka and personalize your cowboy boots at Tito’s Boot Charm station
- Check out a menu of specialty cocktails such as the Pendleton Whisky "Rodeo Rita" or the Código 1530 “Cowboy’s Ranch Water”
- Sip on complimentary samples of The Ryl Co.'s Iced Tea, such as their signature Sweet Tea by Morgan Wallen
- Strike a pose with Coca-Cola’s 360 cam for the ultimate photo-op while enjoying complimentary samples of their brand new Orange Cream flavor.
- Explore handcrafted items from local vendors such as artwork and leather goods
- Stop by the Kids Corral for some family fun: hair braiding, glitter tattoos, face painting and more!
RETAIL RANCH
Shop a fusion of Western and modern brands inside our specially curated Retail Ranch, featuring:
- Official Hat Partners:
- Stetson
- Resistol
- Charlie 1 Horse
- Additional Featured Brands:
- melin
- Rodeo Quincy
- The Mercantile
- Hat Bar by Kate Kaney
- Personalize your cowboy hat with custom initials and adornments
- Cowboy Colostrum
- Enjoy a sweet treat powered by premium colostrum
- Cattaneo Bros. Beef Jerky
- Indulge in a legendary cowboy snack and longtime rodeo favorite
COUNTRY COOKOUT
Enjoy a variety of delicious eats in the Cookout area, including:
- BBQ, pizza and smashburgers — all at family-friendly prices
- Local favorite TKB Bakery & Deli, serving their nationally renowned sandwiches
- A rotating lineup of specialty food and drink partners throughout the weekend
WHEN YOU WANT MORE THAN JUST ANOTHER RODEO
With 60 years of family expertise, Flying U Rodeo Company brings its legendary legacy to Desert Rodeo. Led by award-winning rodeo producer Reno Rosser, proudly continuing his late father Cotton’s vision, Flying U delivers thrilling rodeo action and top-tier entertainment. Known for their distinctive style and dedication to excellence, Flying U partners with Desert Rodeo to create an unforgettable experience, blending the timeless tradition of PRCA rodeo with the energy of a modern festival.
The Professional Rodeo Cowboys Association (PRCA) is the world’s oldest and largest governing body for professional rodeo.
In 2024, the PRCA sanctioned 648 premier rodeo events, showcasing the best in the sport. As a membership-based organization, the PRCA ensures that each event meets standards of fairness, professionalism, and high-quality animal care. With over 40 million dedicated ProRodeo fans, PRCA-sanctioned events draw large audiences across North America, offering an exciting and respected experience for fans and participants alike.
PREMIUM RODEO BOX EXPERIENCE
Celebrate the first-ever Desert Rodeo in style with a Premium Rodeo Box — where luxury meets the Wild West. Enjoy front-row views, personalized service and access to Rancher’s Reserve, a private hospitality area featuring a whiskey tasting with award-winning Smokeye Hill Bourbon, private bar, shaded lounge and premium restrooms.
Must be 21+.
*Limited Quantity Available
YOUR DESERT RODEO DESTINATION
Desert International Horse Park
The Desert International Horse Park (DIHP) is the proud home of Desert Rodeo. Nestled in Thermal, California and located just ten minutes from the Empire Polo Club, DIHP offers unbeatable mountain views and a breathtakingly picturesque desert setting.
GOLDEN CIRCLE OF CHAMPIONS
& DESERT RODEO
Raising Awareness and Funds for Children Battling Pediatric Cancer
Desert Rodeo is proud to partner with Golden Circle of Champions, an organization raising awareness and funds for children battling pediatric cancer. Through community-driven fundraising, Desert Rodeo will support local families in the Greater Palm Springs area while empowering children to build courage through cowboy camaraderie. Honored as Golden Champions, these children will trade thoughts of chemo and treatment for the excitement of bulls and broncs, channeling their inner cowboy or cowgirl with Resistol cowboy hats and Montana Silversmiths Champion belt buckles. After all, there's no greater champion than a child fighting cancer.
COUNTY OF LOS ANGELES FIRE DEPARTMENT & DESERT RODEO
Supporting Our Firefighters
Each year, PRCA-sanctioned rodeos raise more than $40 million for local and national charities. In response to the devastating wildfires in Los Angeles, Desert Rodeo, a California-based company, will donate a portion of ticket proceeds to the County of Los Angeles Fire Department to support the brave firefighters who risk their lives to protect Los Angeles County residents.
GET READY TO RIDE
